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Marketing Plan Callaway Golf Table of Contents 1. executive Summary As the economics of mainland China grows rapidly, the luxury well(p) market in China has been more(prenominal) and more competitive. Everyone wants a valet of the cake. There are absolute famous brand names settled their flagship stores in Shanghai as nearly as some separate major cities. As you walk of breeding in the street, Louis Vuitton and Hermès handbags are not rare to see. Mercedes, BMW, Porsche, Ferrari and Maserati contend in the very(prenominal) downtown business area in Shanghai. As to the golf game industry in China, the growth of golfers is amazing. It is inherent for Callaway to enter Chinese market as a leave golf brand in the world. At this point, we have to prove Chineses psychology. Due to my experience, the majority of wealthy Chinese all equal to buy the most expensive besides not the high hat product. On the other hand, if Callaways plan would be successful, thence the golf industry will monopolized by Callaway since the herd mentality of Chinese has been extremely severe. In addition, thither are a lot of children whose parents are really rich or they are political science officers. They enjoy a wealthy life with everything the most expensive. In result, Callaway Golf has to catch this particular fortune to design extra drivers for children.

Pros of a global market versus a multi-domestic market * susceptibility * Economies of scale from access to more customers and markets * Exploit another countrys resources - labor, waste materials * Extend the produc t life cycle - older products underside be! sold in lesser developed countries * working(a) flexibility - shift production as costs, exchange rates, and so onward change over time * Strategic * First suggester advantage and only provider of a product to a market * Cross grant between countries * Transfer hurt * Risk * Diversify macroeconomic risks (business cycles not short correlate among countries) * Diversify operational risks...If you want to get a full(a) essay, order it on our website: OrderCustomPaper.com

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