Effects of TV viewing on children Essay

Children ar to be considered as the hope of the tomorrow. They atomic number 18 the unitary who shape our world beautiful and meaningful beca procedure of their innocence and simplicity. But are these facts still true nowadays? Or it will be honest a dream for us now? Childrens eccentrics, personalities and their totality as individual first develop and mold inside the home where parents are oblige and responsible to t individually their children the good set and morals.But the irony for this issue is that, parents tend to forget their responsibilities as parents in supervising their kids, callable to their hectic schedules and demands of their work, especially in honoring television receiver receiver where children are lurk to divers(prenominal) kinds of indecorous advertisings and commercials. Parents should allot time in spending fiber mo custodyts and be on the side of their children in order for them to explain the advertisements and commercials which declare an adult content.This paper argues the negative effects of television viewing on children. Television is a very powerful tool to the learning of the children and it discount educate them in m any ways whether it is profitable or ruinous to their morals and values. It tallys much well-nigh especially when parents let their children watch indecent television shows anytime of the day without their supervision. There are also shows on TV that create fear to the hearts of these children beca wont they are able to internalize what they corroborate seen.In a researched entitled Television and conducted by the University of Michigan health System stated that in a usual Ameri eject household, thither are about 7 hours spend by children in watching television all(prenominal)day and thither are about tens of thousands of commercials observed by the kids on TV which the public relations mark. And non still that, every year the range of 1,000 to 2,000 children watched TV ads for alcohol and the fears attributed by the television can create sleep problems.A survey showed that there was about 37 share of the kids stated that they were terrified by a TV invention and the symptoms for this included anxious feelings, with drafting from friends, nightmares(see Television University of Michigan Health System). There are also commercials that declaim about rouse. It is called sex in advertising. The use of informal attraction as a tool of persuasion by drawing attention, interest to a particular product for the purpose of promotion and emergence in sales had been a part of marketing and advertising exertion for quite some time.The method generally uses attractive models, usually in a suggestive or provocative scene. The past two decades work witnessed an increasing use of explicit sexual draw in in consumer-oriented soft touch advertising and particularly of women as the object of sexual desire that it has reached to the tear down of being common. The use of s ex in advertising on television can range from being highly overt to extremely impalpable from explicit displays of sexual acts or nudity, down to the use of basic augmentative products to enhance attractiveness.The more subtle forms of this spectrum have seeped into other types of media. One much(prenominal) example is the criteria in the selection of DJs and announcers, which is establish on the sexiness of their voice. The use of sexual imagery in advertising has received a electric battery of criticisms on various grounds. Moral and religious groupings oppose it for being obscene. libber groups raise the issue of womens rights, that it reduces women as mere objects. Others believe that it only rein issues sexism.Sex in marketing by the years has become raunchier and raunchier, with each advertisement afflicting to outdo the last. Since it has become a powerful force in the marketing industry, we see the market being saturated with signs of glamourous blond women and mus cle-rippling playboys. However, recent studies indicate that such a tool is no longer the sure-way answer to every marketing officers prayer. Although most companies utilize sex as their largest promoter of their product(s), negative results may neer be far behind.Sexual ads do not always accumulation to all consumers and accept sex as an acceptable marketing tool. A study done by Susan Cummings for the American Demographics Magazine, quoted that 75 percent of women and 53 percent of men aged 35 to 54 state that sex in advertising can be offensive (Cited in Sex SellsNo, Really ). Other concerns being raised is how the youth oppose to this and how they perceive sex in advertising. There are many different opinions on how sexual appeal in advertising is defined.A lissom difference had been found between one-year-old men and women. Sexual appeal for teen women did not depend on how people looked in the advertisement. cerebrate is more on movement. It does not even have to includ e nudity, and models destiny not be exceptionally good looking for the ad to be even considered sexual. Young men also believe that the movement and the look of the models are of great importance. Both genders perceive an ad as sexual through words and images, even without images of nudity among the characters.Therefore, this study came to the ascertaining conclusions that advertisement do not have to contain nudity to be sensed by young men and women as sexual in character even movement and appearance of the models in the advertisement can view it sexual in nature young men differ from their women counterparts in the sense that they believe that exceptional good looks among models require an ad feed to be so. They also believe that there is too much sex in advertising, even observing that there are companies who stupefy use of sexual appeal even if their product is discordant with the sexual image.These young men also see advertisements as discriminating to both men and wome n. This research also came to the same conclusion that buying behavior does not change, since nudity in advertisement has become so common. Young distaff respondents also believe that there is too much sex in advertising and these failed to elicit receipts. Reaction of tension came only if the image is tasteless. However, for young women, attitude and buying behavior might change if an advertisement based on sexual appeal is too sexual. A favorable response comes only if the sexual appeal is done tastefully and the appeal has any connection towards the brand.Their self-image and confidence is affected when it showed attractive models. Corporations are then urged to make considerations in aiming advertising towards youth in using sexual appeals in their advertisement campaigns. This means that children are prone to adapt thwarted values and morals which will affect sooner to their development as individuals and contribute in the later part of their lives. Being TV addicts is more punic and hazardous than taking a drug because it disseminates violence, spoils peoples intellects, and ruins not only the individual but as well as our solid ground and culture.In conclusion, it cannot deny that children are great imitators and that is one of their natures. They really follow and simulate what they have seen and observed from other people especially when they get in that these people involve manifests excitement in doing such acts. Present televisions advertisements, commercials, shows and movies already content indecent acts such as violence, vile actions or sex, drinking and taking drugs which have great impact to the minds of the younger generations. These kinds of entertainments will create curiosity and puzzlements to their young minds that will push them to try it by themselves.The advertisers really put an effort to convey their audiences-whether young or old-whom the actions perform on TV, those actions are worth emulating for and because of this, chil dren are motivated to imitate it. The University of Michigan Health System further discussed that TV shows usually speak about the use of alcohol. The existence of alcohol on TV resorts the gamut from prime-time programsIn addition, the researched informed us that those who are TV addicts are more in like manner to smoke cigarettes and marijuana.However, parents are not open in discussing issues such as birth control, sexually transmitted disease and sex and even schools are lacking to give information about sex education programs and payable to such reasons, children are able to acquire sex information through watching TV. In a survey disclosed the fact that there were about 76 percent of teenagers attested that one intuition why young people indulge in sex because TV movies and programs make such thing as common and ordinary for their age group (see Television University of Michigan Health System).