POWERBAR

        PowerBar: Be Great. This is the slogan used by the company PowerBar Inc. in order to reinforce the athletic, intense, youthful image it wants to portray to its consumers of the PowerBar. PowerBar is a nutritional snack that can be easily be transported or eaten in a quick, but nutritional manner. From the modest deficiency of a quick, easy, nutritional snack, our group consisting of Dana Smith, Kim Rooney, Bonnie Egan, Ali Kutner, and Jonathan Marcus, has resolved that there is another food market for this type of product. Rather than on the dot now tar live oning intensity filled athletes, PowerBar should target both wowork force and men age fifty and older. After much research, we have plunge that the need for this type of product is substantial. We give demonstrate through the trade mix, analysis of consumer behavior, and analysis of our new target market how we will do this, and also handle our current market. there ar four distinct c ategories of nutrition bars likable to dissimilar consumers: High-carbohydrate bars be targeted at serious athletes expression to keep energy levels high; meal-replacement bars are aimed at weight watchers in a hurry; high-protein bars are intend to build muscle in weekend warriors when eaten afterward practice session; and bars made for women that contain genuine nutrients thought to be particularly useful to them.

        While some(prenominal) bars claim mass appeal, others now target in truth specific audiences much(prenominal) as hikers, and athletes. Clif Bar, the makers of Luna bar su pplies women with a nutritious crew of ato! mic number 20 for strong bones, soy protein associated with reduced breast cancer risk and with a kempt nucleus and bones, 100 percent of passing(a) folic acid needs for a healthy heart, and 22 vitamins and minerals for boilers suit wellness, or for women following specific feed plans. These nutrition packed bars provide consumers with something... If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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